VESTAVIA HILLS BUSINESS EDUCATION
Marketing Pathway
BUSINESS SOFTWARE APPLICATIONS I
is a one-credit course that emphasizes the skills required to create, edit, and publish industry-appropriate documents. Areas of instruction include the integration of word processing, desktop publishing, spreadsheets, database management, and presentation software as well as the use of emerging technologies. Students will have the opportunity to gain industry-recognized credentials to document basic computer skills needed for future education or employment. This course satisfies the Career Prep A requirement and counts as a Career and Technical Education (CTE) credit. This is the foundation class for all of the Business Pathways.
Credential: Microsoft Office Specialist 2019/Office 365 (Word, Excel, and PowerPoint)
Entrepreneurship / INCubatoredu@VHHS
is a one-credit course designed to get students excited about becoming true entrepreneurs by giving them the opportunity to create and fully develop their own product or service. Real-world entrepreneurs and business experts serve as coaches and mentors guiding student teams through the process of ideation, market research, and business plan development. Over the course of the year, student teams learn about marketing, accounting, as well as the legal aspects of starting a business. They have access to a network of professionals to further develop their skills (teamwork, problem solving, presentation, communication) for college and career readiness. This course can count towards induction into the National Business Honor Society. Please contact Justin Davenport at davenportjd@vhcs.us with any questions. More information about this curriculum can be found at incubatoredu.org. This course will receive an Honor point.
Prerequisites: Students must have completed 1 CTE Course
Digital Marketing
is a one-credit course which focuses on applying tools, strategies and processes to communicate digitally with targeted customers. Emphasis is placed on creating, implementing, and critiquing online advertising, email marketing, websites, social media, mobile marketing, search-engine optimization, video/images and podcasts/webcasts. Students will apply project management techniques to guide and control digital communications efforts. They will also create and repurpose content for use in digital environments. Technology, employability skills, leadership and communications will be incorporated in classroom activities.
Sports & Entertainment Marketing Fundamentals
is a one credit specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. Sports Marketing addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information. Entertainment marketing includes events such as fairs, concerts, trade shows, festivals, plays, product launches, and causes. Students will develop skills in the areas of merchandising, advertising, public relations/ publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports an entertainment industry. Students will foster a realistic understanding of the business environment in which marketing activities are performed and develop an understanding and appreciation of business ethics. Technology, employability skills, leadership and communications will be incorporated in classroom activities.
Prerequisite: Business Software Applications
